247 blinds needed a solution that allowed them to showcase a huge volume of product variations without the cost of building 100’s of sets. This would never be possible in photography and even in CGI Visual Method needed to think of a way that could generate 1000’s of images within the budget and time constraints.
The solution was to create a series of bespoke roomsets that could then be redressed and adapted to create 1000’s of final images. This all needed to be produced within a 12 week lead time which meant we developed a bespoke process to hit the deadline.
The series of sets created meant that 247 had future proofed their investment by having the ability to reuse the sets for additional variations at a later stage for a fraction of the cost. It also allows for the simple discontinuation and addition of new products.
Whilst being a solutions challenge, quality was never compromised with all images being considered and on brand.