Desire Bathrooms challenged Visual Method to approach bathroom imagery differently. They wanted a more editorial style of imagery that would be used across their online and offline content. The imagery was created by producing design led sets with attention to architectural detailing and soft location lighting. We ensured there was lifestyle aspiration and a sense of storytelling in all the storyboards giving the really natural result.
Aspirational and emotive cameo images with soft focus further brought the sets to life. Every prop was considered, specified and created specifically for this project giving images that no one else would be able to produce in CG on a commercial scale.
As with many projects we combined our expertise in imagery with industry leading creative and design. Backed up by established artwork and account management processes, it meant we were able to deliver a truly considered and integrated set of content to the brand.