INR challenged Visual Method as to whether CG could deliver imagery to a similar quality to their current photography. They asked us to produce one roomset plus a number of cameos. A key part of the brief was communicating to their very specific Scandanavian demographic. This needed to be reflected in the styling, architecture and prop choices.
Once the main room environment was created we made recommendations as to how the content could be extended within the client’s budget. By changing the lighting we were able to create a day and night main image as well as a cinemagraph. Cinemagraphs are a way of having small areas of moving content within a static image, these had really strong pick up on social media and helped drive traffic to site. INR said it was the most engaging content they had.